Bunch of Spec Ads

Given herein below are a bunch of International Spec Ads for which I have given the Headers, Sub Heads, Body Copy and Taglines. Please note the Ad layouts have been created by International Ad Agencies :

AD 1 :

Headline : For that Monsoon Day

Sub head : Trouble may come in showers any day

Body copy : ……and that day may not be far, you got to be prepared, you got to be on your toes. Ready for any contingency. It could be health, it could be an emergency. But Ahaa what's the big deal, what you got to fear … you confident, totally chilled out and ready to face it head on. Rain showers will never be a problem for you, Coz’ your Umbrella is the Master Card.

Remember always Red and Gold is for all seasons happy and sad, always with you… standing by you. Your most trusted and loyal friend.

Baseline : With Master Card in your hand.. you are Master of your destiny.

Agency : XYZ

Client : Master Card

AD 2 :

Headline : “When will my woman be out of that kitchen”

Subhead : A constant groan from the male species.

Bodycopy : “How wonderful it would be if my wife spends more time with me whispering sweet nothings in my ears. A wonderful healthy bowl of soup, cooked instantly for me and our children, without her having to sweat it out in the kitchen preparing it". Sighs…sighs…sighs

Now hubby groans can become moans of delight ..Yeah it can happen….try Maggie Instant Soup. And watch your hubby n children savour it’s wonderful taste and enjoy.

Baseline : Come lets make this a life long affair.

Agency : XYZ

Client : Maggi Instant Soup

AD 3 :

Headline : Count this sheep.

Subhead : - Where are the rest ?

Bodycopy : Come nights … lying awake in bed you wonder sighing “ slumber goddess where thou u. ” Wishing for that one wonder pill. One pill, that will make you to drift off into the wonderland of beauty sleep. Nary a struggle of having to count yourself to sleep.... toes go to sleep, feet go to sleep, ankles go to sleep. Even tried counting the sheep in the meadows … all to no avail.

Hey, NOW you need not worry … Coz’ relief is at your doorstep.

Baseline : Alluna Sleeping pills…. that makes you fall asleep instantly.
Now its time to retire sheep…let sheep sleep too.

Agency : XYZ

Client : Abtei Alluna Sleeping Pills

AD 4 :

Headline : Smooth, soft, radiant skin envied by all

Subhead : Just the kind you’ll be proud to call your own.

Bodycopy : In your heart of hearts, are you the women dreaming of having a skin that’s translucent and glowing. Reflecting your inner beauty, strength and confidence. A face that’s totally natural and devoid of all impurities. Now be honest, aren’t you such a women .... wanting to draw admiring glances to your face ... so much so that no one wants to even divert their eyes away. Completely mesmerised. Isn’t that what you want ?

Well, we promise you just that ....you need not look too far.

Baseline : SU skin purifier for that poised look…….Try it, you’ll remember us for life.

Agency : XYZ

Client : SU Skin Purifier

AD 5 :

Headline : Unforgettable hair

Subhead : You may even forget the face.

Bodycopy : Visualize a crime scene. A lone eye witness to the murder. Giving evidence to the police and a graphic description to the artist "....saw a lady with gorgeous, silky n shiny hair, cascading down her face in long curls and ringlets. Her hair so fascinating and enchanting it‘s impossible to forget. But hmmm can’t remember her face.”

Now you too can have such a mane, that’s just as riveting and alluring ....soft, smooth, shiny to touch. To make you feel glad to be a women deep within. A shampoo that leaves your hair smoother and easier to manage.

Baseline : For that proud sunkissed mane….try Sunsilk TODAY N EVERYDAY.

Agency : XYZ

Client : Sunsilk

AD 6 :

Headline : Preparing a delicious soup is no longer a torture

Subhead : Doing so will definitely not land you in a soup .

Bodycopy : Ever tried your hand at making a bowl of vegetable soup…. Ufff what a bother. You think it's easy chore. Try it, cleaning, peeling, chopping - potatoes, tomatoes, carrots, beans, onions, chillies, ginger, garlic and spices and preparing all these over a hot flame. If only with a wave of a magic wand …… you get all these neatly packed and ready to serve.

Now you have just that …… all you got to do is boil the ingredients of Iglo pack in water and Lo Behold your hot, steaming, appetizing, healthy veggie soup is ready, to be served grandly.

Baseline : Iglo the healthy veg soup served instantly ON DEMAND

Agency : XYZ

Client : Iglo (frozen soup vegetables)

AD 7 :

Headline : Sing a lullaby to your foot?

Subhead : Soft, smooth, beautiful feet - Care for them Coz’ they carry you.

Body Copy : Have you ever wondered how it feels to have exquisite feet, gaped at by everyone wherever you go, everywhere you go …why even you so mesmerized by own feet, that you can’t tear your eyes away from it, you wanna kiss it too. Yeah its possible …..quite easily.

Baseline : Use Ponds foot care. ..you’ll feel like showing off your own feet.

Agency : XYZ

Client : Pond's Foot Care Range

AD 8 :

Headline : “ Psssst … I need a breath of fresh air ”

Subhead : Is that what you want people to think ?

Bodycopy : You poised, brilliant and rearing to go. A day of hectic meetings, jam-packed with countless opportunities to showcase your abilities and move three notches up that elusive career ladder. What big deal …coz you all ready and prepared. Here comes the head honcho, smilingly towards you… now is your priceless moment ….to prove your detractors wrong and show em your worth. But hey, he turned away...after coming so near!!!!!!!

Don’t let this ever happen to YOU

Baseline : Safeguard Deodorant – your best guard against germs and body odour.

Agency : XYZ

Client : Safeguard Deodorant

AD 9 :

Headline : A teeth so shining white…leaves all speechless.

Subhead : A toothpaste created just for you...to dazzle all.

Body copy : For that cool morning breath of freshness. To add sparkle and brightness to your entire day. Start your mornings now, with just a few brushes of a toothpaste, made keeping the special YOU in mind. Feel that tingling freshness awash over your body. A toothpaste that will add a pep to your smile, make you do the jig and get into the mood of the day.

So go on brush happy with Pepsodent. The right toothpaste for the entire family … starting TODAY.

Base line : For that “light feather” feeling in the morning …go brush the Pepsodent way.

Agency : XYZ

Client : Pepsodent Ad

Layman’s Concept of Advertising

Advertising has a profound impact on how people in general understand life, the world and themselves, especially with regard to their values and their ways of choosing and behaving. The field of advertising is extremely vast and diverse. In general terms, of course, an advertisement is simply a public notice meant to convey information and invite patronage or some other response. Towards this end, advertising has two basic purposes:to inform and to persuade, and both are simultaneously present. However it has to noted that advertising is not the same as marketing or public relations.

Advertising can be very simple, it could be a local or even neighborhood phenomenon or it can be very complex, involving sophisticated research and multimedia campaigns that spans the globe. It may be broadly viewed in various forms viz., print, multi-media, commercials etc. Advertisers clearly aim to influence human behaviour to communicate their ideas, contents directly to the comman man on the street or people in general, so that they can imbibe the same and develop a desire and be induced to buy the end product i.e at the end of the day “All kinds of motivation (by a person) is nothing but self-interest”. Hence advertising catch words and jargons are valuable to the layman only when his self interest is involved or is appealed to.

The common-sense view would be that ads are just ads and that’s that. One may guess that most peope just see ads without much further thought or ado. They appreciate it’s humour, it’s special effects, it’s high quality camera work and don’t bother too much about whether it might be having any adverse affects on their lives. Also to some extent, for the layman on the street at the basic level, advertisements or commercials in between TV serials and programmes is a “necessary evil” which has to be endured or ignored., unless of course his own self-interest is involved. One often notice people walk out during TV commercials to do their regular chores or read, basically divert themselves till the program restarts. This of course is not the case with people who are keenly interested in knowing what the latest fads and trends are, and to glean as much information and updates on the products, compare the different brands and finally select and buy the best. In case of ads in newspapers, magazines, leaflets, pamphlets etc too, one find such perceptive people looking out for the best bargains via Sales whether it is for furnitures, machinery, gadgets, clothes, accessories so on and so forth

Generally one also find people drawn to ads having high profile celebrities. The recall value is much more in case of brands attached to a celebrity, for instance Mr. Amitabh Bachhan endorsing the Eveready Battery, Parker Pens, Reid & Taylor Shirting’s ads to name a few, the social campaigns on pulse polio which he propagated – which got a terrific response from the masses, Rain Mukherjee in “Munch” chocolate ad, Priety Zinta in “Perk” chocolate ad., the famous “Lux” ads with various filmstars … so on and so forth. Moreover one also generally notice that womenfolk prefer good-looking males models in ads whereas the men prefer shapely beautiful female models which tends to make the ads more eye-catching and the message therein more entrenched in their minds

Common man also warms up to ads with catchy phrases and even to hum able jingles. For instance “Kulke Hasso” Close-up toothpaste ad and the famous Lifebuoy jingle respectively. Also there is a tendency to look for attractive glossy short sweet beautifully picturised ads which quickly imprints itself in the brain. Even humorous ads are terribly attractive to the layman for instance the MacDonald Burger Ads with local flavor – “I am loving it” is absolutely hilarious and does induce a person to go out and have a burger. Having said this, Ads are here to stay. They have become an absolute necessity for the upwardly mobile middle class man in today’s world of keeping up with the Joneses i.e. what my neighbor has I must have one better. This kind of one-upmanship has become a kind of boon to the fast rising advertising and marketing industry along with the resultant avalanche of ads some excellent, some good and some others pathetic. For instance an “Banian”( inner tunic ) ad with actor Sunny Deol with the lines “Ye andhar ki baat hai” (sic).

Some people think advertising simply mirrors the attitudes and values of the society we live in. No doubt advertising, like the media of social communications in general does act as a mirror. But, also like media in general, it is a mirror that helps shape the reality it reflects, and sometimes it presents a distorted image of reality. For instance some commercial advertisements convey the impression that an abundance of possessions leads to happiness and fulfillment. Some Ads put unremit-ting pressure to buy articles of luxury, which can arouse false wants that hurt both individuals and families by making them ignore what they really need. Such kind of Ads can be both misleading and frustrating.

Even amongst the laypersons particularly amongst the women’s segment there is a general perceptiom that all too often, advertising contributes to stereotyping of particular groups that places them at a distinct disadvantage in relation to others. This is often true of the way advertising treats women. The exploitation of women, both in and by advertising, is a frequent, deplorable abuse. Some pertinent questions crops up often in debates such as "How often are they treated not as persons with an inviolable dignity but as objects whose purpose is to satisfy other’s appetite for pleasure or for power? How often is the role of woman as wife and mother undervalued or even ridiculed? How often is the role of women in business or professional life depicted as a masculine caricature, a denial of the specific gifts of feminine insight, compassion, and understanding, which so greatly contribute to the civilization of love.

On the other hand the common man also believes that advertising can itself contri-bute to the betterment of society by uplifting and inspiring them and motivating them to act in ways that benefit themselves and others. For instance, the layman is also deeply influenced by messages by benevolent social institutions using advertis-ing to communicate their messages of faith, of patriotism, of tolerance, compassion and neighborly service, of charity toward the needy, messages concerning health and education, constructive and helpful messages. Such ads inform, educate and motivate people in a variety of beneficial ways. Moreover, advertising can brighten lives simply by being witty, tasteful and entertaining. In fact some advertisements are instances of popular art, with a vivacity and élan all their own.

Looking at the other side of advertising, many women and men profession-ally engaged in advertising do have sensitive consciences, high ethical standards and a strong sense of responsibility. But even for them external pressures — from the clients who commission their work as well as from the competitive internal dynamics of their profession — can create powerful inducements to unethical behavior. That underlines the need for external structures and systems to support and encourage responsible practice in advertising and to discourage the irresponsible.

In light of all these reflections, one may surmise that there is nothing intrinsically good or intrinsically evil about advertising. It is a tool, an instrument like any other: which can be used well, and which can be used badly. If utilized in the right way, it does have beneficial results such as those described above, however on other hand wrongful utilization of the same, often times, it does have a negative, harmful impact on individuals and society and the layman in particular.

CHANGE – 2007 an interesting concept

From time immemorial whenever any human being has attempted to move off the beaten path or tried to even break the status quo ….there has been such a hue and cry, that such person is considered a maverick, eccentric and he is crucified at the altar of traditionalism (so to speak). A case in point is that of ancient astronomer Galileo, if I am not mistaken was sentenced to life imprisonment for putting forth the theory that the earth and all other planets revolved around the sun which was diametrically opposite to the prevalent view of those times. He very aptly said "I do not feel obliged to believe that the same god who has endowed us with sense, reason and intellect has intended us to forgo their use". In his lifetime he never got the recognition he truly deserved for such a path breaking view which had been thoroughly researched and documented by him…why even Einstein and many others like him, have had to face tremendous odds to stand firm on their beliefs to come out with fascinatingly uncommon concepts and principles which then went on to become the torchbearers for future generations to come.

Coming to the present times particularly in the professional and business world too, if a professional is a non-conformist and tries to break the mould i.e. to say breaks set rules & regulations to come up with path breaking initiatives or some interesting and innovative ideas or refreshingly new streams of thought, the opposition and backbiting is tremendous to say the least. He/she needs to have a very thick skin, indomitable will and strength of character to withstand the backlash of those who want to have a "stuck in the mud" mindset. But the future generation will bear testimony to the fact that it is these very outlandish or insane (at that point) ideas or theories or efforts or initiatives that give birth to great inventions in the human world. Today we have the fabulous world of internet …..But its inception too must have been from a small miniscule idea which then grew on to become this beautiful vision of the world becoming a small place where one can directly talk and communicate with each other from any part of the world. A case in point is this ...our very own bloggers site. Having said this it is still unfortunate that the vast majority of the professional world do not look at change in status quo as being synonymous with growth. But change is inevitable and absolutely necessary for growth and regeneration. I would say three cheers to change and welcome it whole heartedly although admittedly it can be a very painful process.