Bunch of Spec Ads

Given herein below are a bunch of International Spec Ads for which I have given the Headers, Sub Heads, Body Copy and Taglines. Please note the Ad layouts have been created by International Ad Agencies :

AD 1 :

Headline : For that Monsoon Day

Sub head : Trouble may come in showers any day

Body copy : ……and that day may not be far, you got to be prepared, you got to be on your toes. Ready for any contingency. It could be health, it could be an emergency. But Ahaa what's the big deal, what you got to fear … you confident, totally chilled out and ready to face it head on. Rain showers will never be a problem for you, Coz’ your Umbrella is the Master Card.

Remember always Red and Gold is for all seasons happy and sad, always with you… standing by you. Your most trusted and loyal friend.

Baseline : With Master Card in your hand.. you are Master of your destiny.

Agency : XYZ

Client : Master Card

AD 2 :

Headline : “When will my woman be out of that kitchen”

Subhead : A constant groan from the male species.

Bodycopy : “How wonderful it would be if my wife spends more time with me whispering sweet nothings in my ears. A wonderful healthy bowl of soup, cooked instantly for me and our children, without her having to sweat it out in the kitchen preparing it". Sighs…sighs…sighs

Now hubby groans can become moans of delight ..Yeah it can happen….try Maggie Instant Soup. And watch your hubby n children savour it’s wonderful taste and enjoy.

Baseline : Come lets make this a life long affair.

Agency : XYZ

Client : Maggi Instant Soup

AD 3 :

Headline : Count this sheep.

Subhead : - Where are the rest ?

Bodycopy : Come nights … lying awake in bed you wonder sighing “ slumber goddess where thou u. ” Wishing for that one wonder pill. One pill, that will make you to drift off into the wonderland of beauty sleep. Nary a struggle of having to count yourself to sleep.... toes go to sleep, feet go to sleep, ankles go to sleep. Even tried counting the sheep in the meadows … all to no avail.

Hey, NOW you need not worry … Coz’ relief is at your doorstep.

Baseline : Alluna Sleeping pills…. that makes you fall asleep instantly.
Now its time to retire sheep…let sheep sleep too.

Agency : XYZ

Client : Abtei Alluna Sleeping Pills

AD 4 :

Headline : Smooth, soft, radiant skin envied by all

Subhead : Just the kind you’ll be proud to call your own.

Bodycopy : In your heart of hearts, are you the women dreaming of having a skin that’s translucent and glowing. Reflecting your inner beauty, strength and confidence. A face that’s totally natural and devoid of all impurities. Now be honest, aren’t you such a women .... wanting to draw admiring glances to your face ... so much so that no one wants to even divert their eyes away. Completely mesmerised. Isn’t that what you want ?

Well, we promise you just that ....you need not look too far.

Baseline : SU skin purifier for that poised look…….Try it, you’ll remember us for life.

Agency : XYZ

Client : SU Skin Purifier

AD 5 :

Headline : Unforgettable hair

Subhead : You may even forget the face.

Bodycopy : Visualize a crime scene. A lone eye witness to the murder. Giving evidence to the police and a graphic description to the artist "....saw a lady with gorgeous, silky n shiny hair, cascading down her face in long curls and ringlets. Her hair so fascinating and enchanting it‘s impossible to forget. But hmmm can’t remember her face.”

Now you too can have such a mane, that’s just as riveting and alluring ....soft, smooth, shiny to touch. To make you feel glad to be a women deep within. A shampoo that leaves your hair smoother and easier to manage.

Baseline : For that proud sunkissed mane….try Sunsilk TODAY N EVERYDAY.

Agency : XYZ

Client : Sunsilk

AD 6 :

Headline : Preparing a delicious soup is no longer a torture

Subhead : Doing so will definitely not land you in a soup .

Bodycopy : Ever tried your hand at making a bowl of vegetable soup…. Ufff what a bother. You think it's easy chore. Try it, cleaning, peeling, chopping - potatoes, tomatoes, carrots, beans, onions, chillies, ginger, garlic and spices and preparing all these over a hot flame. If only with a wave of a magic wand …… you get all these neatly packed and ready to serve.

Now you have just that …… all you got to do is boil the ingredients of Iglo pack in water and Lo Behold your hot, steaming, appetizing, healthy veggie soup is ready, to be served grandly.

Baseline : Iglo the healthy veg soup served instantly ON DEMAND

Agency : XYZ

Client : Iglo (frozen soup vegetables)

AD 7 :

Headline : Sing a lullaby to your foot?

Subhead : Soft, smooth, beautiful feet - Care for them Coz’ they carry you.

Body Copy : Have you ever wondered how it feels to have exquisite feet, gaped at by everyone wherever you go, everywhere you go …why even you so mesmerized by own feet, that you can’t tear your eyes away from it, you wanna kiss it too. Yeah its possible …..quite easily.

Baseline : Use Ponds foot care. ..you’ll feel like showing off your own feet.

Agency : XYZ

Client : Pond's Foot Care Range

AD 8 :

Headline : “ Psssst … I need a breath of fresh air ”

Subhead : Is that what you want people to think ?

Bodycopy : You poised, brilliant and rearing to go. A day of hectic meetings, jam-packed with countless opportunities to showcase your abilities and move three notches up that elusive career ladder. What big deal …coz you all ready and prepared. Here comes the head honcho, smilingly towards you… now is your priceless moment ….to prove your detractors wrong and show em your worth. But hey, he turned away...after coming so near!!!!!!!

Don’t let this ever happen to YOU

Baseline : Safeguard Deodorant – your best guard against germs and body odour.

Agency : XYZ

Client : Safeguard Deodorant

AD 9 :

Headline : A teeth so shining white…leaves all speechless.

Subhead : A toothpaste created just for you...to dazzle all.

Body copy : For that cool morning breath of freshness. To add sparkle and brightness to your entire day. Start your mornings now, with just a few brushes of a toothpaste, made keeping the special YOU in mind. Feel that tingling freshness awash over your body. A toothpaste that will add a pep to your smile, make you do the jig and get into the mood of the day.

So go on brush happy with Pepsodent. The right toothpaste for the entire family … starting TODAY.

Base line : For that “light feather” feeling in the morning …go brush the Pepsodent way.

Agency : XYZ

Client : Pepsodent Ad